I’ve worked across commercial, product and brand-led projects for clients including Adidas, Reebok, Tesla, Cloud Nine, Harrison Spinks and Silver Cross.

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My CGI'S are driven by a photography-led approach, taking inspiration from photography theory and the real world, with a deep focus on composition and lighting. I treat every scene as if I was in a physical studio or location, with the overall aim to evoke emotion, using lighting to define mood.

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Beyond 3D, I bring my broad creative direction skills to projects, helping shape concepts and ideas through to the final delivery.

I’m comfortable guiding visual language, executing brand tone and ensuring consistency across stills, animation and the wider campaign.

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I often work beyond the traditional 3D artist role, lending my hand as a designer and stylist where needed. I help products and scenes look considered, tactile and intentional. This multidisciplinary mindset allows me to collaborate closely with clients, and teams, to deliver work that feels both crafted and purposeful.

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I’m also a trusted and respected leader of fellow 3D artists, with extensive experience guiding teams through complex projects and tight deadlines. I take a collaborative, supportive approach to leadership, helping artists develop their skills while maintaining a high creative standard. By balancing clear direction with creative freedom, I ensure teams work efficiently, stay motivated, and deliver work that consistently exceeds client expectations.